Former India captain MS Dhoni has roped in as a brand ambassador of CARS24. However, the company thinks MS Dhoni’s credentials and recognition will help the company off the field as well. CARS24 is one of India’s fastest growing car company and has announced a strategic partnership with Mahendra Singh Dhoni, to elevate the brand. As a part of this partnership, MS Dhoni will act as its brand ambassador and own the equity in CARS24.
“We are very excited to welcome Mahi into the CARS24 family. He is a role model and hero to most Indians. His ability to constantly evolve, innovate and find solutions to every problem thrown at him over the years have made him the most celebrated captain in the Indian history. It’s the same of values that we live by at CARS24 and therefore the partnership felt natural and perfect. We also share a common love for cars which makes this even more special,” said Vikram Chopra, the Co-founder and CEO of CARS24.
“I am thrilled to be part of the CARS24 journey. Besides being a fan of all things to do with cars, I am also a fan of new age companies that are disruptive, innovative and shaping the future. CARS24 is definitely one of these companies. They have big ambitions and I am excited to work with them and help them achieve their goals,” said MS Dhoni.
“We already have a huge customer base in the used car industry and plan to engage them further by offering our services from 1000+ branches in the next few years. We believe that our association with one of India’s finest cricketers Dhoni will go a long way in helping us create awareness about the brand and its offerings. His humility and intent to deliver the best resonates with our brand’s ideology perfectly,” shared Gajendra Jangid, Co-Founder and CMO, CARS24.