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STAR India Acquires IPL Media Rights
On Monday, Board of Control for Cricket in India (BCCI) conducted the Indian Premier League (IPL) media rights auction in Mumbai. Initially, 24 companies were in contention for the several rights up for grabs. The BCCI is expected to net around Rs 20,000 crore.
Various big companies like Facebook, Amazon, Twitter, Yahoo, Reliance Jio, STAR India, Sony Pictures, Discovery, Sky, British Telecom and ESPN Digital Media have purchased the bid. The bids will be divided into television and digital rights.