England managing director Rob Key has issued a stern warning to the touring squad ahead of the Ashes 2025 in Australia, urging players to stay disciplined and avoid off-field distractions. The five-Test series kicks off on November 21 in Perth, and Ben Stokes’ side is aiming to reclaim the Ashes for the first time since 2015.
Rob Key, a former England batsman, emphasised that players must be aware of the intense scrutiny and hostile reception from Australian fans. Speaking on the For The Love Of Cricket podcast, Key reflected on his experiences during the 2002/03 Ashes tour, noting how the pressure of an away series can lead to rash decisions both on and off the field.
“They have got to be smart, right? I hope they are all listening because it saves me sending a WhatsApp or an email telling them, ‘You have got to be smart,’” he said. “When they get there, they are not going to be anonymous.”
ALSO READ: Mohsin Naqvi Apologises Over Asia Cup Trophy Controversy but Demands In-Person Collection
Key highlighted past incidents that serve as cautionary tales. England’s Jonny Bairstow was accused of head-butting Australia’s Cameron Bancroft at a Perth bar during the 2017/18 Ashes, while Ben Duckett, then part of the England Lions, made headlines by pouring a drink over James Anderson at the same venue.
Beyond off-field discipline, Rob Key stressed the importance of on-field focus and attitude. Recalling Nasser Hussain’s advice from 2002, he noted, “Our players need to catch all their catches. They need to be smart and not get caught doing stupid things. This is going to be one of the best series of all time, and it deserves full attention.”
WATCH – Dhanashree Verma Alleges Early Betrayal By Yuzvendra Chahal In Marriage
Australia retained the Ashes in 2023 after a 2-2 series draw. England have struggled in Australia, failing to win a series since 2010/11, with 13 losses and two draws in their subsequent Tests Down Under. Key’s warning underscores the need for both discipline and focus if England are to overturn this long-standing record and mount a serious challenge for the urn.
