Apollo Tyres, the lead sponsor of the Indian men’s cricket team, has unveiled its new nationwide brand campaign titled ‘Har Safar Mein Dum Hai’, a powerful tribute to the spirit of Indian cricket and the values that define excellence. Fronted by legendary icon Sachin Tendulkar and current Team India stars Virat Kohli, Rohit Sharma, KL Rahul, Shubman Gill and Arshdeep Singh, the campaign blends emotion, national pride and performance into a compelling narrative that resonates far beyond the boundary ropes.
At the heart of the campaign is an evocative brand film set to A R Rahman’s timeless anthem Maa Tujhe Salaam, directed by acclaimed filmmaker Abhinay Deo. The film traces the real-life journeys of these cricketers from their childhood days to the moment they don the India jersey. It shines a light not just on individual talent, but on the sacrifices made by families who stood by their children through years of uncertainty, setbacks and relentless training.
The storytelling places national pride at the centre, underlining the discipline, grit and mental strength required to represent India at the highest level. The film beautifully captures the evolution of these players from young dreamers to global stars carrying the hopes of over a billion fans. The message is clear: success at the elite level is not built on talent alone, but on years of consistency, resilience and the courage to keep going when the road gets tough.
WATCH – MS Dhoni Reveals Why His Love For Ranchi Still Keeps Him Grounded
Running parallel to this narrative is Sachin Tendulkar’s legacy, which continues to inspire generations. As Apollo Tyres’ brand ambassador, Tendulkar symbolises the standards, values and benchmarks that have shaped Indian cricket over decades.
Loved this film by Apollo Tyres. Well done @iamneerajkanwar . For India, we are all one – one purpose, one nation! pic.twitter.com/fiKrZW11ws
— Harsh Goenka (@hvgoenka) February 3, 2026
Explaining the vision behind the campaign, Apollo Tyres Vice Chairman and Managing Director Neeraj Kanwar said the film reflects the brand’s core belief that excellence is forged through resilience, discipline and consistency. The campaign, he noted, is a tribute to the Indian spirit and the commitment it takes to be the best in any field.
Creative lead Simran Kanwar, who conceptualised and co-wrote the film, highlighted that Har Safar Mein Dum Hai is about the relentless pursuit of excellence, not just the beginning of a journey. Bringing together some of the finest cricketers of one generation in a single film, set to an iconic anthem, was aimed at creating a story that feels truly timeless.
WATCH – Ishan Kishan Reveals How Jasprit Bumrah’s Bouncers Test Him Even In Practice Nets
BCCI Secretary Devajit Saikia echoed similar sentiments, stating that the film authentically captures the hard work, sacrifice and endurance required to play for India, while reinforcing the importance of nurturing talent from grassroots to the global stage. Udyan Ghai, Group Head – Marketing at Apollo Tyres, added that the campaign reflects the brand’s philosophy of performance and reliability, mirroring Indian cricket’s rise from local roots to global recognition.
