Muthoot Finance Limited, also known as Muthoot Fincorp, has secured the title sponsorship rights for Indian cricket for the next two years, according to Cricbuzz. The agreement will cover both international and domestic matches played in India until March 31, 2028. The sponsorship is reportedly being referred to as ‘Blue Muthoot’. Sources indicate that the deal was negotiated around a base price of INR 4.85 crore per match.
However, there are reports that the final amount could be lower than the base figure. Further details are expected once the Board of Control for Cricket in India (BCCI) officially announces the agreement.
The Kochi-based Muthoot group, owned by the Muthoot family, is expected to have its title sponsorship branding across India’s home cricket calendar during the two-year commercial cycle.
ALSO READ: BCCI Update On Asia Cup Trophies: Devajit Saikia Addresses Trophy Row
The deal is set to cover approximately 35 home internationals, including 10 Tests, 12 ODIs and 13 T20Is. The sponsorship will begin with India’s upcoming three-match ODI series against the West Indies.
🚨 BREAKING: Muthoot Finance Limited – or Muthoot Fincorp – has bagged the title rights for Indian cricket.
Cricbuzz understands that the country’s largest gold-loan Non-Banking Financial Company (NBFC) has acquired the rights for the next two years. pic.twitter.com/rMrfjJ5R4e
— Cricbuzz (@cricbuzz) September 24, 2026
The development comes ahead of a busy home season for the Indian team, with West Indies, Sri Lanka and Zimbabwe among the sides scheduled to tour India. The BCCI’s latest commercial cycle will run through March 2028 and covers India’s home bilateral commitments.
Muthoot Finance joins an existing group of brands associated with Indian cricket’s bilateral sponsorship portfolio, which includes Campa, SBI Life and ChatGPT.
ALSO READ: Luke Williams Appointed Mumbai Indians Head Coach Ahead of WPL 2027
With the agreement covering both international and domestic matches, Muthoot Finance will have title sponsorship rights across Indian cricket fixtures played at home until the end of March 2028. The partnership marks another significant commercial association for the BCCI as it enters a new sponsorship cycle.
