The Indian Premier League (IPL) has become one of the largest sporting extravaganzas in the world with the search volume for keyword “IPL” being 1.8 million, according to a study conducted by SEMrush, a Search Engine Optimisation (SEO) and search analytics software.

The software provides intelligence data, including website traffic information, keywords projected AdWords spend, and other SEO-related data.

The SEMrush’s research, which digs into the online user behaviour of 192 million viewers, has come up with this data.

The keyword “IPL” has more than 22,520,00 related keywords. While the IPL keyword volume in April 2017 was 823,000, in April 2018, it has risen to 1.8 million, said a statement.

“When it comes to big-ticket events like IPL, marketeers get only one chance to create a campaign that perfectly targets their audience in the context of that event. This means, they should rely on hard data more than intuition when developing creatives and crafting the right brand message.

“Data lets us analyse what worked in the past, as well as upcoming trends, and gives us a better shot at connecting with customers,” said Rohan Ayyar, Regional Marketing Manger- India, SEMrush.

There are only two matches left in IPL 2018. Chennai Super Kings (CSK) has already reached the final of the tournament while the second team has yet to be qualified. CSK has already qualified in the final after beating Sunrisers Hyderabad (SRH) in the thrilling Qualifier 1 game.

Meanwhile, KKR claimed a 25-run victory against Rajasthan Royals (RR) at Eden Gardens (Kolkata) in the Eliminator match. With that result, KKR advanced to the Qualifier 2 while RR was eliminated from the tournament.

On Friday, KKR will meet against the Qualifier 1 losing team SRH in the Qualifier 2 at Eden Gardens (Kolkata). The winner of the Qualifier 2 will advance for the final that will play against CSK on this Sunday (May 27) at Wankhede Stadium (Mumbai).