South Africa cricket team have reached India to play three T20Is and as many Tests against the Indian team. The first match of the T20I series was washed out on the picturesque ground of Dharamshala, and now the next T20I is going to be played at PCA stadium in Mohali. The visitors will be facing tough competition against India on the latter’s soil.
Now, going ahead into the 2nd T20 match against India, Cricket South Africa has confirmed a new sponsor-Amul- for their team. It is the ninth-largest dairy product producer in the world and the largest food company in India. The brand has a total annual turnover of USD 7-billion and mega-brand is ranked 73rd in the global market. It is currently the leading dairy brand in India that will be seen on the backs of South African jersey during the games.
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Amul will partner the Standard Bank Proteas for the international series. CSA is quite excited by the partnership with Amul which will help the mega-brand to build a strong relationship between South Africa.
#CSAnews CSA and Amul join forces for Proteas tour of India https://t.co/oFHypWMAR9 pic.twitter.com/3FqTASyHRK
— Cricket South Africa (@OfficialCSA) September 16, 2019
Dr. R.S. Sodhi, who is the managing director of Amul, looked quite positive about the association with South African cricket and commented: “Our company is very proud to be associated as the Asian partner to the Standard Bank Proteas for the forthcoming T20 matches.”
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On the other hand, CSA Chief Commercial Officer Kugandrie Govender said, “Amul shares our values and we’re grateful for this opportunity of a unique partnership that will not only offer Amul a new and exciting platform but also strengthen the relationship between the Proteas and our fans in the sub-continent.”
Before the entry of the major dairy brand, New Balance was seen as the sponsor of South Africa. It also sponsored the Proteas during the recently concluded Cricket World Cup which was won by the hosts, England. South Africa had a forgettable outing during the World Cup as they failed to even qualify into its semi-finals. They finished on in the seventh position in a 10-nation tournament.
