The Board of Control for Cricket in India (BCCI) has announced that Dream11, India’s largest fantasy sports gaming platform, will be the lead sponsor for Team India for the next three years. In a statement, the BCCI stated that Dream11’s logo will be featured on the Team India jerseys, starting with the Test series against the West Indies, which will also mark the team’s first assignment in the ICC World Test Championship 2023-2025 cycle.
Dream11 has taken over as the primary sponsor from Byju’s and previously served as the title sponsor for the Indian Premier League (IPL) in 2020. The change in sponsorship came after Vivo, a Chinese smartphone manufacturer, withdrew its support due to public backlash against Chinese companies amidst the India-China border dispute.
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BCCI President, Mr. Roger Binny, congratulated Dream11 on the partnership and welcomed them onboard. He expressed his satisfaction with the growth of the BCCI-Dream11 partnership, which has evolved from being the official sponsor to now becoming the lead sponsor.
Mr. Binny highlighted the trust, value, potential, and growth that Indian cricket offers and emphasized the importance of enhancing fan experience, especially with the upcoming ICC World Cup. He believed that this partnership would contribute to elevating fan engagement.
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Mr. Harsh Jain, Co-Founder & CEO of Dream Sports, expressed his delight at the association with BCCI. He mentioned that Dream11 shares a deep passion for cricket with a billion Indian cricket fans, and it is an honor for them to become the lead sponsor for the National team. He reaffirmed their commitment to supporting the Indian sports ecosystem and looked forward to continuing their partnership with BCCI and Team India.
🚨 NEWS 🚨: BCCI announces Dream11 as the new #TeamIndia Lead Sponsor.
More Details 🔽https://t.co/fsKM7sf5C8
— BCCI (@BCCI) July 1, 2023
In May 2023, BCCI also signed a deal with the renowned sports apparel and merchandise company, Adidas, as the new kit sponsor for the Indian cricket team. The Indian players donned the Adidas-designed jersey in the recent World Test Championship final against Australia, marking the beginning of this collaboration.
