On Wednesday, the Board of Control for Cricket in India (BCCI) has finally confirmed through the press release that the fantasy cricket league platform Dream11 as the title sponsor for Indian Premier League (IPL) 2020. IPL chairman Brijesh Patel had announced Dream11 as the title sponsor for IPL 2020 on Tuesday after they bid ₹222 crores for the sponsorship rights.

In a statement regarding the same, BCCI said, “The IPL Governing Council has announced Dream11 as the new Title Sponsor of the 2020 edition of the Indian Premier League.”

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The cash-rich league wasn’t having any title sponsor, after BCCI and Chinese smartphone makers, Vivo suspended their sponsorship deal for 2020 due to the increasing tension between India and China. Under the deal with Vivo, BCCI was receiving ₹440 crores per year. 

Dream11 had managed to outbid companies like Tata Sons, Unacademy, and Byju’s to bag the sponsorship deal for the cash-rich league.

The Mumbai-based company was founded by Harsh Jain and Bhavik Patel. Harsh Jain is the son of Anand Jain, close business and family associate of Mukesh Ambani. The company has also sponsored the Otago Volts in the first Champions League. It also sponsored the last season of the New Zealand Super Smash and the T10 Vincy Premier League in the Caribbean in May.

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The upcoming edition of the IPL was originally scheduled to begin on March 29 but was postponed due to the coronavirus pandemic. The tournament will now get underway on September 19. But due to the rising number of COVID-19 cases in India, this season of the IPL will be played in the United Arab Emirates.