Ahead of the World Test Championship (WTC) finale and ODI World Cup 2023, the Board of Control for Cricket in India (BCCI) has announced that they have signed a new deal with sports brand Adidas as the new kit sponsor of the Indian team. BCCI secretary Jay Shah confirmed this on Twitter and welcomed one of the world’s leading sports brands on board. Even though the details of the new deal are yet to be released, a long-term deal is expected.
“I’m pleased to announce @BCCI’s partnership with @adidas as a kit sponsor. We are committed to growing the game of cricket and could not be more excited to partner with one of the world’s leading sportswear brands. Welcome aboard, @adidas,” Jay Shah tweeted on Monday morning.
I'm pleased to announce @BCCI's partnership with @adidas as a kit sponsor. We are committed to growing the game of cricket and could not be more excited to partner with one of the world’s leading sportswear brands. Welcome aboard, @adidas
— Jay Shah (@JayShah) May 22, 2023
Adidas will replace Kewal Kiran Clothing Ltd, maker of Killer Jeans, which came in as interim sponsor after the then-sponsor Mobile Premier League Sports (MPL Sports) pulled out of the deal midway.
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The current sponsor, Killer Jeans, will have its contract expire on May 31, after which the Adidas deal will be taking into effect. Prior to Killer Jeans, MPL was India’s kit sponsor.
Killer, a clothing brand, took over the kit sponsorship from MPL, which wanted to end its contract, which was set to expire in 2023. For a three-year deal, MPL paid the Indian board 6.5 lakh per match and 9 crores in royalties.
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The BCCI is also looking for a new primary sponsor after reports surfaced that the current sponsor, Byju’s, was willing to end its contract before the deadline in November 2023. India is scheduled to host the ICC Cricket World Cup this year from October-November. With this being the World Cup year, fans could get to see India’s brand-new ODI kit soon.