Fantasy league platform Dream 11 has earned the title sponsorships for the Indian Premier League (IPL) 2020, after BCCI and Chinese smartphone-makers Vivo decided to sever ties for this year. Dream 11 emerged as the frontrunner as they defeated teams like Tata Sons, Unacademy and Byju are to become the title sponsor for the cash-rich league. Announcing the same, IPL Governing Council chief, Brijesh Patel informed that Dream11 bid ₹222 crores for the title sponsorship rights.
While Unacademy had bid ₹210 crores, Tata Sons had bid ₹180 crores and Byju’s had bid ₹125 crores. Vivo and BCCI postponed their partnership for one year due to the current Sino-India border stand-off. Under the deal with Vivo, BCCI was supposed to receive ₹440 crores per year.
BCCI president Sourav Ganguly had said after the suspension of the sponsorship contract with Vivo, that the decision wasn’t taken because of the ongoing financial crisis in the country.
Talking about the same, Ganguly said, “I wouldn’t call it a financial crisis. It is just a little bit of a blip. BCCI, it’s a very strong foundation – the game, the players, the administrators in the past have made this game so strong that BCCI is able to handle all these blips. You keep your other options open. It is like Plan A and Plan B.”
The IPL was originally scheduled to commence on March 29, but it was postponed by the BCCI due to the increasing cases of the coronavirus pandemic. The tournament will now get underway on September 19. But due to the rising number of COVID-19 cases in India, this season of the IPL will be played in the United Arab Emirates.
The final of the IPL 2020 is scheduled to be taking place on November 10.