India head coach Gautam Gambhir has filed a civil suit in the Delhi High Court, raising serious concerns over alleged digital impersonation and the misuse of his identity through artificial intelligence. The former World Cup-winning cricketer claims that AI-generated deepfake content featuring him has been circulating across major platforms, including Instagram, X, and YouTube, misleading millions of users.

According to the complaint, several fabricated videos falsely depict Gambhir making statements he never issued. One such clip, presented as a resignation announcement, reportedly crossed 2.9 million views, while another — showing him commenting on senior cricketers’ World Cup participation — garnered over 1.7 million views. These incidents, his legal team argues, highlight the growing threat of AI misuse in public discourse.

The issue, however, extends beyond social media. The suit also alleges unauthorised commercial exploitation of Gambhir’s identity, with posters and merchandise being sold online without his consent. A total of 16 defendants have been named, including major platforms like Amazon and Flipkart, along with tech giants Meta, X Corp, and Google, which owns YouTube.

ALSO READ: Sakshi Dhoni Shares Emotional Post For Father-in-law Pan Singh Dhoni

Additionally, India’s Ministry of Electronics and Information Technology and the Department of Telecommunications have been included as proforma parties to ensure enforcement of any court directives.

🚨Gautam Gambhir moves Delhi High Court against deepfakes, AI misuse, and unauthorized use of his identity

This is a right step by Gautam Gambhir. Not just him, all players and big personalities should take action against this. People who post fake statements in their name or… pic.twitter.com/DxaUdCeRka

— 𝐑𝐮𝐬𝐡𝐢𝐢𝐢⁴⁵ (@rushiii_12) March 19, 2026

The legal action is grounded in provisions of the Copyright Act, Trade Marks Act, and Commercial Courts Act, while also referencing past rulings that recognise personality rights — even in cases involving AI-generated content. Gambhir is seeking damages worth ₹2.5 crore and a permanent injunction to prevent further misuse of his identity.

WATCH – Sanju Samson Joins CSK Camp As ‘Chettan’ Arrives In Chennai Ahead Of IPL 2026

He has also demanded the removal of all infringing material and disclosure of revenue generated through such content. The case underscores rising global concerns around deepfakes and their impact on public figures.