It looks like the comments of the Indian all-rounder Hardik Pandya on the TV chat show Koffee with Karan has not only cost him his reputation but also a good chunk of wealth. In the wake of the recent controversy, there have been reports that the brands will be considering ending their ties with the India allrounder. Pandya recently attended the show along with his teammate KL Rahul and has been in news since then for all the wrong reasons.
Rahul and Pandya, a regular in the Indian team across formats, have faced an immense amount of criticism for their remarks, widely condemned as ‘misogynist’ and ‘sexist’. Their miseries were further compounded when the BCCI decided to take action. On Friday, the BCCI confirmed Rahul and Hardik would not feature in “any form of cricket” and return to India to answer charges of misconduct and indiscipline.
As a result, the duo will miss the entire three-match ODI series in Australia as well as the limited-overs tour of New Zealand. Both the players have been handed suspensions with immediate effect by the BCCI till the inquiry gets completed. Once the players return home, they will have seven days to explain why proceedings shouldn’t be made against them for misconduct and indiscipline under Rule 41 of the BCCI Constitution.
The defamatory comments on the show are going to cost Pandya millions. According to the reports of Times of India, leading shaving blade brand Gillette has suspended its association with the all-rounder with immediate effect. The multinational company had roped in Pandya in October last year to launch Gillette MACH 3 Start.
Talking about the same, a spokesperson of Gillette said, “Hardik Pandya’s recent comments do not reflect the values of Gillette. We have suspended our association with Hardik until we decide on further course of action.”
Pandya could suffer a further blow as the other brands will also consider doing what Gillette did in the aftermath of the controversy. He currently endorses seven brands, including Gulf Oil, D:FY, Star India, and Sin Denims. On the other hand, Rahul endorses Puma and has his own streetwear brand Gully.