A new chapter in Indian cricket has kicked off with roaring success — not just on the field but in the digital world as well. As Shubman Gill took charge of the Indian team for the much-anticipated five-match Test series against England, JioHotstar emerged as the key player off the field, breaking all records in digital sports viewership.
The opening Test at Headingley, which also launched the 2025–27 ICC World Test Championship cycle, witnessed record-breaking engagement. JioHotstar reported a staggering 89.1 million viewers for the Test — the highest ever for a red-ball match on digital in India — and a jaw-dropping 13.7 billion minutes of watch-time.
The message was clear: Indian fans are not just watching, they are deeply invested. Broadcast across five languages — English, Hindi, Tamil, Telugu, and Kannada — the match saw fans respond enthusiastically to the new leadership under Gill and the team’s aggressive approach.
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The platform’s exclusive behind-the-scenes series Follow The Blues further drew attention, offering an inside look at training camps, player interactions, and pre-match build-up. To keep things engaging, JioHotstar also featured Rohit Sharma in a witty promotional campaign, where he shared playful strategies for the five-match duel.
Adding nostalgia to the live coverage was the special segment When India Challenged the Crown, which looked back at India’s memorable Test victories in England. With four games to go, the digital viewership is expected to soar even higher, with the second Test starting July 2 at Edgbaston.
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The momentum isn’t limited to India’s campaign. The recently concluded WTC Final 2025 — where South Africa clinched their maiden ICC title — also delivered phenomenal numbers. With 47 million viewers on TV and 41.4 million on JioHotstar, it became the most-watched non-India Test match in history, outperforming even the 2023 WTC Final.
