In India, Nestle Munch is one of the leading chocolate coated wafer brands and it has now signed a merger with three of the popular teams in the Indian Premier League (IPL). Munch is the official ‘crunch partner’ of Mumbai Indians (MI), Kolkata Knight Riders (KKR) and Royal Challengers Bangalore (RCB) for the ongoing season of India’s biggest money-spinner.

Nestle isn’t leaving any stone unturned in order to promote their brand and have launched a special campaign to munch during the IPL naming it as Munch MyT20. They have signed the social media sensation of the country Priya Varrier for the same. In recent times, she has been termed as the winking queen of India when the song teaser of her debut film ‘Oru Adaar Love’ was released a couple of months ago.

ALSO READ: Four IPL Teams Partners With Snapchat

Priya’s debut film is about the crushes of students during their school life and her looks in the video were loved by one and all. She became the national crush in a matter of 24 hours and was trending on social media as well in February. The actress looked stunning in the video and not surprisingly she won the hearts of India’s youngsters. 

According to the reports of Inside Sport, the new commercial of Munch’s new IPL campaign Munch MyT20 TV features the Malayalam actress Priya Varrier as they are trying to make most of the T20 extravaganza in the country. They have also designed the ‘attitude bands’ in-house as a fashion accessory and the bands are being given the INR 10 Nestle Munch MyT20 pack.

ALSO READ: Priya Prakash named her favorite cricketer

While signing Priya is going to fetch them a lot of rewards, Nestle is also launching a special Munch MyT20 MACHA box. They are also set to introduce a special Orange Spinner flavor variant as another product integration with the cash-rich league. The new product will be launched across India by April 15 as the fever of the IPL has settled in the country.