Punjab Kings co-owner Mohit Burman believes the IPL should be extended to a 12–16 week season if it wants to match the top global sports leagues like the National Football League (NFL and NBA) as well. While the IPL ranks second overall in per-match value, its overall brand still lags behind as well.

“We’re already second in the world when it comes to per-match value, just behind the NFL. But overall brand value? That’s a different game. I think we need a 12-16-week window to get there,” said PBKS co-woner and Dabur India chairman Burman to PTI.

“That gives us space to tell better stories, build rivalries, and create more value for everyone – fans, sponsors, broadcasters. But it’s not just about length. It’s about what we do in that time – the kind of content we push out, how we engage fans year-round, how we build the league beyond the season. IPL has the scale. Now it’s about consistency and depth,” he further added.

He also stated that the IPL’s dominance in cricket shouldn’t lead to complacency and this must continue evolving in terms of fan experience, content, and global relevance as well. However, he also backed the idea of IPL franchise owners investing in overseas leagues such as the CPL, ILT20, and The Hundred as well.

“The IPL is already the biggest cricket product in the world, but staying there means not taking anything for granted. Player availability is crucial. We need a clean window where the best in the world can play without restrictions,” he concluded.