The 2024-25 ISL is set to kick off on September 13, 2024, with an exciting opening between the finalists of last season, Mohun Bagan and Mumbai City. The delights this season would be the same, while the eagerness has been maintained by the ISL in no time, gaining as much popularity as the IPL among football lovers across India.
High-scale promotional events and interactive social media teasers are always being associated with the ISL, just like the IPL. No exception this season too. Former and present football stars, recent Paris Olympics Olympians, and Bollywood celebrities owning teams come together in a kaleidoscopic mix in a new commercial.
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It features, at different places in the ad, noted personalities like former India cricket coach Ravi Shastri and currently playing cricket stars Suryakumar Yadav and Jasprit Bumrah. The theme of the teaser centers around iconic Indian footballers Sunil Chhetri and Bhaichung Bhutia, as in a leap of imagination, they indulge in some light-hearted banter on who will be the next superstar of Indian football.
Aakhir bina dekhe pata kaise chalega, #AglaHeroKaun? 😏
Watch #ISL 2024-25, September 13 onwards, LIVE only on @JioCinema, #Sports18-3, and #AsianetPlus! 📺#LetsFootball #ISLIsBack | @Sports18 @chetrisunil11 @bhaichung15 pic.twitter.com/2NBgHzRj8Q
— Indian Super League (@IndSuperLeague) September 9, 2024
Clever, this star-spangled campaign has been making headlines for its innovative approach and the stellar list of participants. This is not the first time that Indian cricketers and footballers have shared screen space for an ad.
Way back in 2012, a memorable Pepsi commercial saw Indian cricket icons MS Dhoni, Virat Kohli, Harbhajan Singh, and Suresh Raina sharing screen space with Chelsea legends Frank Lampard, Didier Drogba, and Fernando Torres.
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The ad immediately captured the digital imagination of people and remains one of the most key examples of cross-sport promotion. With the ISL getting ready for yet another exciting season, the marrying of football and cricket stars in its promotional activities underlines a growing synergy between the two most popular sports in India, hence promising a great season for the fans.
