On Thursday, the Allahabad High Court has issued a lawsuit against BCCI, Shudh Plus, A Pan Masala company and Sony channel for promoting pan masala through IPL. As we all know that the jerseys of Gujarat Lions team have a logo of “Shudh plus” printed on them; due to this very reason, the high has taken initiated a legal action.

The court reckons that by having the logo of that pan masala company (Which is a sponsor), a harmful commodity like tobacco is being promoted.

Prakash Kharwadkar was the first one to notice brought this tobacco advertisement and filed a PIL. On the basis of on the basis of which an order was passed by a division bench headed by Justice Yashwant Varma and Chief Justice DB Bhosle.

In the appeal, Prakash highlighted section 5 of COTPA (Cigarettes and Other Tobacco Products Act), according to which it is prohibited to promote tobacco goods without a rightful warning i.e. “Chewing or consuming tobacco products is injurious to health”

He further added that it was illegal to have the logo of Shudh plus of Gujarat Lions’ jerseys without a warning. Prakash also pointed out the fact that pan masala manufacturing company was running an ad campaign, the jingle of which is “Shudh Plus Khao IPL Jao”.

According to the petitioner, the tagline is directly asking the consumers to use tobacco. Now the question arise is that what action is taken, if the franchise opts to remove the logo or not,