Ahead of the iconic Pink Test, the McGrath Foundation is calling on Australia to help keep the ‘pink’ in the Pink Test by buying virtual Pink seats in order to raise as many as $1 million which will be funding McGrath Breast Care Nurses. Unveiled on Tuesday, the virtual Pink Seats campaign has been developed after the reduction in the amount of crowd at the SCG.
Cricket Australia (CA), in an official release, said that by purchasing virtual Pink Seats, people right across Australia can get involved in the Pink Test no matter where they are. The press release read: “With breast cancer now the most commonly diagnosed cancer in Australia1, every virtual Pink Seat sold will help the McGrath Foundation towards the goal of funding seven McGrath Breast Care Nurses, who will support 700 Australian families going through breast cancer.”
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Glenn McGrath, co-founder, and president of McGrath Foundation has requested the cricket fans across Australia to show their support for people with breast cancer by buying virtual Pink Seats.
In a statement regarding the same, McGrath said, “The Pink Test has become a national phenomenon and we always look forward to seeing people pinking up with our bandanas to help bathe the SCG in pink as a symbolic show of support for those experiencing breast cancer and raising much-needed funds for the McGrath Foundation. There will be fewer people in the crowd and sadly, we won’t have our much-loved volunteers on the ground collecting donations.”
He further added, “We’re hoping people will buy their virtual Pink Seats to show their support because pink is more than just a color — it’s the energy, the hope, and the support that comes from going pink that makes a difference to people with breast cancer. By buying virtual Pink Seats, not only will you be helping to keep the ‘pink’ in the Pink Test, but you’ll also be showing your support for those families experiencing breast cancer.”
Recognized as one of the biggest charitable sporting events around the world over the last 13 years, the Pink Test partnership between the McGrath Foundation, Cricket Australia, and the SCG Trust symbolizes the best in the sport coming together to make a difference to those living with breast cancer.
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Talking about the partnership, Holly Masters, McGrath Foundation CEO said, “Many people don’t realize it costs us over $14 million per year to fund our network of 154 McGrath Breast Care Nurses, so the money raised from the Pink Test is integral to help us keep providing support to those 55 Australians diagnosed with breast cancer every day. We are so grateful for the continued support of the cricket community, Cricket Australia, and the SCG.”
