Mahendra Singh Dhoni has taken a major step to secure the nickname that has defined his legacy on and off the field — “Captain Cool.” On June 5, Dhoni filed for a trademark on the iconic moniker through the Trade Marks Registry portal, marking his intent to officially own the term that has long resonated with cricket fans worldwide.
For years, ‘Captain Cool’ has symbolized Dhoni’s unmatched composure in pressure situations — from scripting India’s historic win in the inaugural T20 World Cup in 2007 to leading them to the 2011 ODI World Cup triumph and the 2013 Champions Trophy title. His steady nerves under pressure earned him admiration not just as a cricketer but also as a leader whose calmness inspired an entire generation.
The practice of trademarking names or phrases isn’t new among sporting legends. Cristiano Ronaldo famously trademarked “CR7” to expand his brand empire, while Michael Jordan turned the “Jumpman” logo into one of the most valuable sports brands globally with Air Jordan. Similarly, Virat Kohli has used his “one8” trademark to launch ventures across apparel, fragrances, and restaurants.
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Even after stepping away from international cricket, Dhoni remains a massive force in the commercial arena and continues to play for Chennai Super Kings in the IPL. Under his leadership, CSK has secured five IPL titles.
MS Dhoni has applied for Word Mark – Captain Cool 🔥
Trademark Class 41 covers services related to education, training, entertainment, sporting & cultural activities.
It’s applied only for Sports Training, Sports Training facilities and sports coaching services. pic.twitter.com/s55CwkbycL
— WhistlePodu Army ® – CSK Fan Club (@CSKFansOfficial) June 30, 2025
Following CSK’s final league match in IPL 2025, Dhoni left fans speculating about his future, choosing not to commit immediately.
“I have 4-5 months to decide, there’s no hurry,” MS Dhoni said. “Every year it’s 15% more effort to keep the body fit. You have to be at your best because this is top-level cricket. It’s not always about performance. If players retired based only on performances, some would retire at 22. You have to see how much hunger is left, how fit you are, and how much you can contribute to the team.”
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With Dhoni’s move to trademark “Captain Cool,” he joins a list of global sporting icons turning their nicknames into valuable brands, further cementing his place not just in cricket history, but in the business of sport itself.
