MS Dhoni, the legendary cricketer and Chennai Super Kings (CSK) captain, continues to reign as a brand icon, topping the list of celebrity endorsements in India. Despite retiring from international cricket, the 43-year-old remains a sought-after figure, representing 42 brands across diverse industries. According to a report by TAM Media Research, Dhoni surpasses even Bollywood stalwarts like Amitabh Bachchan, who endorses 41 brands, and Shah Rukh Khan with 34.
Among his recent deals, Dhoni signed with Eurogrip Tyres, further cementing his image as a reliable and versatile personality. His extensive portfolio includes global giants like MasterCard, Citroën, Gulf Oil, Cleartrip, Lay’s, and Garuda Aerospace.
Speaking about his association with Eurogrip, Dhoni said, “My love for motorcycles and riding began long before my cricketing journey. Choosing the right tyres is essential for a safe and enjoyable ride.” Eurogrip’s parent company, TVS Srichakra, praised MS Dhoni for embodying reliability and performance, aligning seamlessly with their brand ethos. “This collaboration is a milestone in our brand journey,” remarked the company’s executive vice president.
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Dhoni’s influence extends beyond cricket and commercial ventures. His involvement in civic events, such as Jharkhand’s recent elections, highlights his enduring appeal. The Election Commissioner acknowledged Dhoni’s growing brand value, emphasizing his ability to remain relevant despite retiring from international cricket.
A brand strategist noted MS Dhoni’s unique ability to transcend the “recency bias” common in sports endorsements. “In cricket, you’re only as good as your last three matches. Dhoni defies this. He represents an attitude, not just a sportsperson, thanks to his calm demeanor and non-controversial persona.”
Legendary Indian cricketer MS Dhoni, who remains active in the sport with his beloved IPL side Chennai Super Kings, topped the list of celebrity endorsements as he plays the face of a whopping 42 brands in his diverse portfolio#MSDhoni #Dhini #ShahRukhKhan𓀠 #AmitabhBachchan… pic.twitter.com/IEGW1ALRBM
— News18 (@CNNnews18) December 9, 2024
Former Team India media manager RN Baba lauded Dhoni’s humility and approachability, key traits that make him a beloved figure nationwide. “In Chennai, he’s called ‘Thala,’ meaning leader, reflecting the immense respect he commands. Despite declining some endorsements, brands still chase him for his unparalleled marketability.”
Dhoni’s steadfast association with CSK has been pivotal to the franchise’s success. The five-time IPL champions owe much of their popularity and commercial success to his leadership and charisma.
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CSK’s robust branding, fan engagement, and corporate social responsibility initiatives have flourished under Dhoni’s stewardship, making the team one of the most marketable entities in global cricket. MS Dhoni’s legacy, both on and off the field, continues to inspire millions, proving that his star power remains unmatched in the world of sports and beyond.
