The ICC Men’s Champions Trophy 2025 has already been given its promotional thrust through Star Sports Network and Disney+ Hotstar, India’s official broadcasters of the ICC tournaments, with a highlight on the “all or nothing” nature of the competition. With only eight teams vying for the coveted title, the stakes are higher in every game, as even one loss would mean a chance to progress knocked out. The campaign, built on the theme ‘Har Match Do-or-Die,’ perfectly captures the intensity of the tournament.
And who better to embody this pressure than MS Dhoni, the last Indian captain to lift the Champions Trophy in 2013? The promotional film features Dhoni in an unexpected avatar—sitting in a bathtub filled with ice, surrounded by a snowy landscape, yet visibly sweating under pressure.
This dramatic contrast captures the nerve-wracking nature of the tournament, where even the coolest of cricketers are pushed to their limits. In his inimitable calm yet impactful style, Dhoni delivers the key message of the campaign: “Ek bhi match mein phisle, samjho tournament se nikle,” underlining the unforgiving format wherein a single slip-up could mean elimination.
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Vikram Passi, Marketing Head at JioStar – Sports, explained: “The ICC Men’s Champions Trophy is something different because, for the most part, it is a final opportunity. Where the stakes are this high, nobody embodies poise under stress better than MS Dhoni. But our ad shows him in a completely new avatar—not as a captain but as Team India’s biggest fan, reacting to it with a passion that matches any fan.”
MS Dhoni was proud and excited to be part of the campaign, reminding everyone of his past experiences with the tournament. “The ICC Men’s Champions Trophy has always been close to my heart. It is where the best teams battle in do-or-die situations. While the players manage the pressure on the field, the fans feel every moment with unmatched intensity. This film allowed me to relive those emotions, but this time, I’ll be watching and cheering as a fan.”
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The tournament promises thrilling encounters for Indian fans, with Rohit Sharma’s men kicking off their campaign against Bangladesh on February 20 in Dubai. They play a highly anticipated game against Pakistan on February 23, and the group stage winds up with New Zealand on March 2. The Champions Trophy will begin from February 19, with the final on March 9. This is no room for mistakes, and so this is expected to be one of the most thrilling editions cricket has ever known.
