New Balance, the sportswear brand, has decided to call off its association with English all-rounder Ben Stokes after the brawl in Bristol on September 26 where he is alleged to have assaulted two men.

Stokes was arrested on suspicion of causing actual bodily harm, even the ECB has confirmed that he will not travel with the England squad for the Ashes series when they depart for Australia on October 28. However, there are a fair amount of chances that he might arrive travel down under on a later date as it will depend on the outcome of the police investigation.

New Balance, who are also kit sponsors of all the England teams, said in a statement on Wednesday (October 11): “New Balance does not condone behaviour by our global athletes that does not match our brand culture and values, and therefore we have ended our relationship with Ben Stokes, effective October 11, 2017. We will not provide further comment.”

The sportswear brand made the announcement soon after Stokes apologized on the social media to the celebrity Katie Price following the release of a video last month which showed him allegedly doing an impression of Price and her disabled son, Harvey.

In a statement, Stokes said, “Earlier this year I was shown a clip of Harvey being asked on “Loose Women” how he responds to internet trolls. I loved Harvey’s directness with his response – he said what most of us think but perhaps aren’t brave enough to say, let alone on live TV.”

He further added, “I foolishly attempted to copy the clip after I saw it a few times. I should never have done this and I am so sorry. It was absolutely not my intention to offend Harvey, Katie or anybody else. I have written to both Harvey and Katie to say sorry and prior to this offered to meet in person at the end of last month with a view to also getting behind their petition about online bullying. I do hope I can put this right.”

Please see below my apology to Katie and Harvey pic.twitter.com/hFx5DnBb8H

— Ben Stokes (@benstokes38) October 11, 2017