BCCI CEO Rahul Johri has received a letter from Prime Minister Narendra Modi in which the honorable PM has asked the Indian cricket team to do realize Mahatma Gandhi’s dream of Swachh India.
In his letter, PM Modi praised the role of cricket in being a great unifying the nation and asked the BCCI to do their bit for a clean India. Modi wrote, “I am writing to you on a subject that is very close to Mahatma Gandhi’s heart – Swachhata or cleanliness.
PM Modi wrote, “I am writing to you on a subject that is very close to Mahatma Gandhi’s heart – Swachhata or cleanliness.
In the coming days, we will commemorate Gandhi Jayanti. An inspiration to billions across generations and borders. Mahatma Gandhi recognized that our attitude towards cleanliness also reflects our attitude towards society. Bapu believed in achieving cleanliness through community participation.
Bapu also believed that Swachhata is for each of us to practice. Inspired his noble thoughts and a faith in the spirit of 125 crore Indians, let us renew our pledge towards cleanliness. Let us ensure that the coming days are about the mantra ‘swacchata hi seva.’ Leading up to Gandhi Jayanti, we can encourage widespread support for, and cleanliness initiatives across India.
A clean India is the most noble service we can do for the poor, downtrodden and the marginalized. Unclean surroundings adversely impact the weaker sections of the society even more.
The game of cricket has won a number of accolades worldwide. As the CEO of BCCI and with a sea of experience in the media industry, you have the opportunity to use the game that unites India to contribute to cleanliness initiative and help build a sustained mass movement for the same.
I personally invite you to lend your support to the Swacchata hi Seva movement and dedicate some time for the cause of a swachh bharat. Your participation will further inspire others to be part of the movement. You can share your experience with me on the Narendra Modi app.
Let us all come together for cleanliness, pay a fitting tribute to Bapu and work towards building a new India,
Rahul Johri took to Twitter and shared the letter, the post read: “Absolute Honour to receive from @PMOIndia, will do everything for #SwachhataHiSeva @BCCI”.
— Rahul Johri (@RJohri) September 23, 2017
Even Indian batsman Ajinkya Rahane also received a similar kind of a letter and he also took to his Instagram account and shared the letter. His post read: “Respected @narendramodi ji. I’m truly humbled to receive this letter from you. It’s my honour to participate in SWACHHATA HI SEVA movement.”