In a noteworthy move aimed at fostering women-led transformation in Rajasthan, the IPL franchise Rajasthan Royals has unveiled a groundbreaking initiative. They’ve pledged to equip six homes with solar power for every six struck by both teams during their upcoming #PinkPromise match against the Royal Challengers Bangalore on April 6 in Jaipur.
This announcement follows the Royals’ dedication of their entire matchday attire to supporting the cause of empowering women in Rajasthan and across India through their social equity arm, the Royal Rajasthan Foundation (RRF). Sitting comfortably in second place on the points table, level with KKR, the Royals will sport special all-pink matchday kits adorned with the names of some of RRF’s female beneficiaries, serving as a poignant tribute.
Established in 2019 with the vision of ‘Aurat Hai Toh Bharat Hai’ (When a Woman Progresses, So Does the Nation), the RRF has been steadfast in its efforts to provide opportunities for the empowered women of Rajasthan. These opportunities span equitable access to water, livelihoods, clean energy, and mental health support. Solar power, in particular, stands out as a crucial component of clean energy utilization, fostering a cleaner and more sustainable environment while creating avenues for livelihoods. Hence, the Royals have opted to illuminate as many homes as possible through the #PinkPromise match.
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In their continued support for women-led transformation in Rajasthan, the inaugural champions have declared that all proceeds from the sale of the special all-pink matchday jerseys will be channeled to the Foundation. Additionally, they’ve committed to donating INR 100 for every ticket purchased for the #PinkPromise match.
On April 6, every six will count. It’s our #PinkPromise! 💗💪
With the support of trained women solar engineers from Rajasthan, every six hit tomorrow will help us power six homes! ☀️ pic.twitter.com/Vo7feGsbP3
— Rajasthan Royals (@rajasthanroyals) April 5, 2024
Moreover, a slew of activities awaits fans during the matchday, including performances by homegrown Rajasthani women cultural artists, a Rajasthani sand artist crafting solar panel-themed sand art, and the presence of women beneficiaries and inspirational figures from Rajasthan. The matchday festivities will also feature an engaging AR player booth, inviting fans to partake in the Royals’ #PinkPromise initiative.
Jake Lush McCrum, CEO of Rajasthan Royals, expressed the team’s enthusiasm for the initiative, stating, “With the vision of ‘Aurat Hai Toh Bharat Hai’, the Foundation has positively impacted the lives of more than 15 million women in Rajasthan over the last five years.” He further emphasized the Foundation’s ambition to establish a rural transformation model that can be replicated and scaled up nationwide.
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Prior to the match, the Royals were seen engaging with inspirational women from the Sursingpura village, interacting with those leading transformation in the Sambhar block. This community engagement underscored the team’s commitment to shedding light on local living conditions and showcasing the Foundation’s impactful work on the ground.
As the Royals gear up to face RCB, they’ll draw motivation from their commitment to powering homes in their home state. Having already notched up 24 sixes in three matches, the team aims to add to their tally, buoyed by the significance of their #PinkPromise initiative.
