One of the biggest Pharmaceutical companies of India, Sun Pharmaceutical Industries’ division, Sun Pharma Consumer Healthcare has announced the launch of Volini Maxx and along with that, they had also announced the brand ambassador of the same and it’s none other than the Indian skipper Virat Kohli.
Speaking about his association with Volini, Kohli said, “I’m happy to partner with Volini and announce the launch of Volini Maxx – India’s strongest pain relief spray*. Athletes are required to push through pain on a regular basis, and Volini has been my trusted pain relief partner for decades. With its instant pain relief formulation, I am able to focus on my game and not the pain.”
Volini Maxx is a new variant of Sun Pharma’s popular brand, Volini. Its unique formulation of 2% diclofenac makes it 100% stronger than the existing 1% diclofenac sprays available in the Indian market. Volini Maxx is targeted for severe pains including musculoskeletal, joint and low back.
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Talking about the association, Kal Sundaram, CEO – India, Emerging Markets & Consumer Healthcare, Sun Pharma said, “Known for pushing the limits of physical endurance, Virat echoes the brand vision of constantly improving performance and not letting pain come in the way of going that extra mile.”
Sun Pharma also launched the advertisement of Volini Maxx featuring Virat on Wednesday. Here is the video of the same:
https://www.facebook.com/virat.kohli/videos/334911603749156/
Taking about the advertisement Madhu Noorani, President, Lowe Lintas, said, “Virat Kohli headlines more than every cricket match he plays. He is celebrated for his consistent performance and unmatched levels of fitness. Unstoppable, he is always seen firing on all cylinders on the field. In the Advert, Virat Kohli is seen pushing himself to the max. And while doing so he comes to a grinding halt because of pain. That’s when Volini Maxx steps in to put him back on his feet. This is the central theme of the campaign…don’t let pain stop you as you push your limits.”
The Indian cricket team is currently locking horns with England in the ongoing five-match Test series. In Southampton, the fourth Test of the series will start on Thursday and Virat Kohli and his men will take the field at The Ageas Bowl to level the series 2-2 as currently, they are trailing by 1-2.
