Apollo Tyres, the lead sponsor of the Indian men’s cricket team, has unveiled its new nationwide brand campaign titled ‘Har Safar Mein Dum Hai’, a powerful tribute to the spirit of Indian cricket and the values that define excellence. Fronted by legendary icon Sachin Tendulkar and current Team India stars Virat Kohli, Rohit Sharma, KL […]

Apollo Tyres has clinched the official sponsorship rights of the Indian cricket team, securing one of the most lucrative deals in Indian cricket history. The Gurgaon-headquartered tyre giant outbid Canva and JK Cements with a record-breaking offer of INR 579 crore for a three-year contract. This agreement covers 121 bilateral fixtures and 21 ICC matches, […]