The Board of Control for Cricket in India (BCCI) has struck a major commercial deal ahead of the 2026 Indian Premier League, signing Google’s AI platform Gemini as a sponsor in an agreement worth ₹270 crore. The three-year partnership once again underlines the IPL’s unmatched pull as a global sporting property and its growing appeal […]

India’s love affair with cricket shows no signs of slowing down. While some might have questioned the sport’s future with the changing format landscape, a new report reveals a booming sponsorship market, proving cricket’s enduring dominance. GroupM ESP’s report, diving into the Indian sports sponsorship scene, paints a clear picture: cricket continues to be the […]