On Tuesday, the Indian Premier League (IPL) chairman Brijesh Patel has officially confirmed that TATA will be replacing VIVO as the title sponsor for the upcoming edition of the tournament. Vivo still has two years left in its sponsorship deal with the league and as a result, during this period, Tata will remain the main sponsor.
As per the quotes, in ANI, Brijesh Patek said, “Yes, TATA will replace Vivo as the title sponsor.” Vivo had a lot of INR 2,200 crore for title sponsorship rights from 2018-2022 but amidst the rising anti-China sentiment in the country after the 2020 Galwan Valley military face-off between the Indian and Chinese Army soldiers, it was replaced by Dream11.
The Board of Control for Cricket in India (BCCI) had signed a five-month sponsorship deal with gaming firm Dream11, which was valued at INR 222 crore, post which Vivo returned as the title sponsor in IPL 2021.
Indian Premier League’s (IPL) two new teams — Sanjiv Goenka’s RPSG Group for the Lucknow franchise and CVC Capital’s Ahmedabad team on Tuesday received the formal clearance from the BCCI. The formal clearance was given after a meeting of the IPL Governing Council on Tuesday and both Ahmedabad and Lucknow have also been given a time frame for player signing before the commencement of mega auction for the 22 edition.
The 2022 season of IPL is going to be special in many ways. Because this time there is a mega auction, as well as this will be Vivo’s last year as a title sponsor. Not only this, IPL will also get a new media sponsor soon, because the rights of IPL with Star Sports will also end by the end of this year.