The Board of Control for Cricket in India (BCCI) lost its blue tick on the social media site, X (formerly known as Twitter), after changing its profile picture to the Indian flag in response to Prime Minister Narendra Modi’s ‘unique’ appeal on Sunday. The blue tick is a verification mark that is given to accounts that are considered to be authentic and notable.
The BCCI’s account had been verified since 2010. In his appeal, PM Modi asked citizens to change their profile pictures on social media to the Indian flag in the lead-up to Independence Day. The BCCI followed suit and changed its profile picture to the Indian flag on Sunday morning.
“In the spirit of the #HarGharTiranga movement, let us change the DP of our social media accounts and extend support to this unique effort which will deepen the bond between our beloved country and us,” PM Modi posted on his handle on X.
In the spirit of the #HarGharTiranga movement, let us change the DP of our social media accounts and extend support to this unique effort which will deepen the bond between our beloved country and us.
— Narendra Modi (@narendramodi) August 13, 2023
However, as a result of changing its profile picture, the BCCI’s blue tick was removed. This is because X’s new verification guidelines state that blue ticks will be removed from verified accounts if their profile pictures are changed. The BCCI is expected to regain its blue tick in three to four days after X reviews its account. In the meantime, the board will have to use a grey tick, which is given to accounts that are pending verification.
PM Modi’s account was not affected by the new verification guidelines, as his account has a grey tick. This is because grey ticks are given to accounts representing a government or multilateral organization.
The BCCI’s loss of the blue tick has caused some confusion among fans, but the board has assured them that the issue will be resolved soon. The BCCI is one of the most followed sports organizations on X, with over 40 million followers. The loss of the blue tick is likely to have a minor impact on the board’s reach, but it is still a significant development.
The BCCI is currently preparing for the final T20I match against the West Indies in Florida. The team is looking to win the series 5-0, which would be a historic achievement.
The BCCI will also be playing a three-match T20I series against Ireland in August. The team is expected to field a strong side, with Jasprit Bumrah set to return from injury. The BCCI’s loss of the blue tick is a minor setback, but the team is still expected to be successful in the upcoming matches.