After placing the highest overall bid, Star India got successful in acquiring the worldwide broadcasting rights for TV and digital media of the Indian Premier League (IPL) for a whopping ₹ 16,347.50 crores that too with a single bid.
They have earned the IPL media rights for the period of 5 years spanning from 2018 to 2022. After a timely introspection, BCCI CEO Rahul Johri clarified that the eligible candidates for broadcasting rights appeared to be Star and Sony while for the digital acquisition, Times Internet, Reliance Jio, Airtel, and Facebook were in the contention.
Twitteratti was more than just amused on hearing the whopping price of the bid put forward by Star India. Some, as usual, had hilarious takes on the subject as they trolled Sony. Here are some tweets:
Amazing to see #Sony bid 11050 cr for India @facebook bid 3900 cr for digital rights That's the power of #IPL brand #iplmediarights pic.twitter.com/j3Ff57NIwv
— Lalit Kumar Modi (@LalitKModi) September 4, 2017
In 1992 Doordarshan asked for 5 lacs to telecast a cricket match. 2017 the @BCCI stands to earn 20k crores for IPL media rights! Today's ET. pic.twitter.com/DQRhKSmIsT
— Boria Majumdar (@BoriaMajumdar) September 4, 2017
A big round of applause for @StarSportsIndia for bringing the @IPL to the home of Indian cricket 👏🏻🏏 #IPLMediaRights
— Jatin Sapru (@jatinsapru) September 4, 2017
Double whammy. Star gets IPL digital and broadcast for 5 years at 16347 crores #IPLMediaRights
— Gaurav Kapur (@gauravkapur) September 4, 2017
So, the #IPL moves home. To Star for a huge bid. 16,347 crores. About 2.5 billion dollars!
— Harsha Bhogle (@bhogleharsha) September 4, 2017
Congrats @StarSportsIndia for winning the #IPL rights (both 📺and digital) for the next five years. 👍🏏😊
— Aakash Chopra (@cricketaakash) September 4, 2017
