After placing the highest overall bid, Star India got successful in acquiring the worldwide broadcasting rights for TV and digital media of the Indian Premier League (IPL) for a whopping ₹ 16,347.50 crores that too with a single bid.
They have earned the IPL media rights for the period of 5 years spanning from 2018 to 2022. After a timely introspection, BCCI CEO Rahul Johri clarified that the eligible candidates for broadcasting rights appeared to be Star and Sony while for the digital acquisition, Times Internet, Reliance Jio, Airtel, and Facebook were in the contention.
Twitteratti was more than just amused on hearing the whopping price of the bid put forward by Star India. Some, as usual, had hilarious takes on the subject as they trolled Sony. Here are some tweets:
— Lalit Kumar Modi (@LalitKModi) September 4, 2017
— Boria Majumdar (@BoriaMajumdar) September 4, 2017
— Jatin Sapru (@jatinsapru) September 4, 2017
Double whammy. Star gets IPL digital and broadcast for 5 years at 16347 crores #IPLMediaRights
— Gaurav Kapur (@gauravkapur) September 4, 2017
So, the #IPL moves home. To Star for a huge bid. 16,347 crores. About 2.5 billion dollars!
— Harsha Bhogle (@bhogleharsha) September 4, 2017
— Aakash Chopra (@cricketaakash) September 4, 2017