Prior to the first game against the defending champion Chennai Super Kings, the captain of Royal Challengers Bangalore, Virat Kohli revealed his ‘game banayega name’ moment when his heroics with the bat nearly won the game for his side in front of the entire world including his idol Sachin Tendulkar. As the 12th edition of the game is all set to begin from March 23, Star Sports and BCCI have come up with another new campaign to attract more viewers. They have revealed the campaign  #GameBanayegaName which is on ‘Talent’ over the name.

Not only, Virat Kohli, but there are other players also who have been featured in the video of the campaign. MS Dhoni, Rohit Sharma, Dinesh Karthik, R Ashwin, Jaydev Unadkat, Rishabh Pant, and Rashid Khan will be seen in their respective team jerseys.

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However, Virat Kohli expressed his ‘GameBanayegaName’ moment. He revealed that it was the game against Mumbai Indian in 2010 during the Champions League T20 Game in Durban, which gave him immense confidence. His team lost the match but Kohli’s knock of 49 nearly took them to the home and that turned out one of his favorites innings as Zaheer Khan was bowling the last over and Sachin Tendulkar and Harbhajan Singh were there on the field.

“I clearly remember the Champions League T20 Game in 2010 against Mumbai Indians in Durban, where I scored 49 runs, but we lost the game in the last delivery. I consider it as one of my most memorable innings wearing the RCB jersey. When everyone had given up, I stayed till the end and almost won us the game. This gave me a lot of confidence, and everyone who watched that game, appreciated me – that was my #GameBanayegaName moment; the innings that gave me extensive recognition. Mumbai Indians team consisted of Zaheer Khan who bowled that last over along with Sachin Paaji and Bajju pa, and they all saw the game and noticed what I could potentially do, and for me, that was a big moment.” said Kohli

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While talking about the campaign, the CEO of BCCI, Rahul Johri said, “BCCI’s primary objective while launching the IPL in 2008 was to promote domestic talent. In the last 11 years, it has unearthed some extraordinary players who have been serving Indian cricket with distinction. Star Sports’ new campaign for IPL-12—#GameBanayegaName resonates with that spirit and vision of IPL and we are looking forward to a great season.”