The Indian captain, Virat Kohli has been grabbing a lot of eyeballs recently because of his His destination wedding with Anushka Sharma in Italy. Prior to that, his herculean double centuries against Sri Lanka made the top news. Now, Virat is set to rule the endorsements as well.

As per the recent reports in Economic Times, Too Yumm snacks has signed up Virat Kohli as their brand ambassador. The company is owned by the RP-Sanjiv Goenka Group. The intention behind roping in Virat is to increase the FMCG business of the brand. The company has a turnover of almost INR 100 crore at the moment and are eyeing to reach INR 500 crore in the next one year.

Talking about the same, Sanjiv Goenka said, “The contract with Kohli is for two years and currently limited to this brand (Too Yumm), but we may explore a future relationship with him for other FMCG categories as and when we enter them.”

He further elaborated, “FMCG is the group’s next big bet and will become a billion-dollar operation in the next four years. It is already clocking 15 crore sales a month which we want to double by March, so that in 2018-19 the revenue touches Rs 500 crore. While we plan to expand the FMCG business into more categories, the immediate focus is to establish the snacking business.”