Virat Kohli Joins Forces With TIDL To Relieve India’s Pain
By CricShots - Jun 1, 2024 2:17 pm
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Cricket superstar Virat Kohli is teaming up with American pain relief brand TIDL to take on the Indian market. This strategic partnership, announced recently, promises innovative pain management solutions for Indian consumers. TIDL, known for its rapid growth in the US, is entering India with a bang.

Virat Kohli
Virat Kohli partners with TIDL

They’ve chosen the Baidyanath Group, a leading Indian consumer goods company with a rich Ayurvedic heritage, as their local partner. This collaboration signifies a commitment to offering cutting-edge pain relief options that resonate with Indian consumers.

“Indians deserve a new approach to pain,” says Prashant Raj, TIDL’s Co-founder and COO. “Pain disrupts sleep, work, and even mental well-being. TIDL helps people break through those barriers and reclaim their lives.”

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Virat Kohli, known for his immense dedication to fitness, echoed this sentiment. “As an athlete, you learn to manage pain,” he shared. “But TIDL offers a different approach, one that lets you rediscover the joy of living pain-free. I’m thrilled to be their brand ambassador and help India achieve ‘No Pain, No Limits!'”


Siddhesh Sharma, President of Baidyanath and TIDL India Director, sees this partnership as a perfect fit. “Baidyanath has always focused on overall well-being,” he explains. “TIDL’s innovative solutions complement our Ayurvedic offerings, providing both prevention and treatment for pain. Having Virat Kohli, a TIDL user himself, onboard as a partner further strengthens our commitment to a pain-free India.”

TIDL offers a revolutionary approach to pain management, targeting muscle, joint, back pain, inflammation, and more. Their association with UFC champion Conor McGregor further underscores their focus on performance and recovery.

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The Baidyanath Group, established in 1917, is a household name in India. Their trusted brand, employing over 5,000 people, offers over 700 Ayurvedic products, including well-known favourites like Chyawanprash and Shankhapushpi.

This brand ambassadorship is another impressive addition to Kohli’s portfolio. He recently became the face of Asian Paints’ Neo Bharat Latex Paint and has also appeared in campaigns for Blue Star, Amaze, Philips, and others. While off the field, Kohli is gearing up to lead Team India in the upcoming ICC Men’s T20 World Cup 2024, starting June 5th against Ireland.