India skipper Virat Kohli, who is known for his excellent fitness as much as for his outstanding batting skills, on Thursday launched a lifestyle brand, One8, in collaboration with Puma.

During the launch of his brand, Virat gave a crucial advice to the youngster of playing outdoor sports rather than indulging more in social media. He said, “These days you see kids playing video games a lot more than outdoor sport. Physical activity is very important. And my message is not just for the youth, it is for everyone in our country.”

He further elaborated, “One should spend only limited time on social media rather being on it for major part of the day, like what is happening nowadays. I too used to spend a lot of time on social media but now I have realised it is a waste of time. You can use your time in doing something much more productive.”

The launch took place at a popular shopping mall where Kohli, sporting his own brand, played a round of basketball and football with a selected group of boys and girls, which he selected through a social media campaign.

Talking about his connection with the brand, Virat said, “Sport holds a very important place in my life. It has helped me become who I am today. The fact that we generally view sports as a hindrance to success or as a distraction as we grow older, needs to change. I urge everyone to make time to pursue a more physically active lifestyle by making time to play. It’s fun, relieves stress and helps us stay healthy.”

He further added, “The One8 range is very close to my heart. It is my way of calling out to Indians to Come Out and Play because feeling fit and looking active is a simple step 1 towards leading a more active lifestyle.”

Abhishek Ganguly, Managing Director, PUMA India said, “Virat Kohli is an inspiration and role model for the youth today. He has carved a niche for himself by pursuing his dreams and is the perfect example of how sport can make one a well-rounded individual. We believe collaborating with Virat is the right direction for both the brand and a movement as important as Come Out and Play.”

He concluded, “The clothing collection is the perfect blend of style and sport– for every person looking to easily transition from work to play. It reflects Virat’s effortless style while staying true to his philosophy of an active lifestyle.”

Here is the video of the launch event: