Panerai, the Italian luxury sports watchmaker, announces its collaboration with former Indian skipper MS Dhoni as Brand Ambassador for India. An ardent fan of the brand and one of the most respected sportsmen in the world, Dhoni becomes the perfect match for the Panerai legacy which delivers quality, authenticity, and passion.
Talking about the association, Panerai CEO, Jean-Marc said, “MS Dhoni is a celebrated sportsman, a sophisticated gentleman with a distinctive persona that impeccably resonates the masculine identity of Panerai watches. His sports career is a testimony of class, composure, talent, and commitment that he infuses in everything he does, making him an epitome of ardor and legitimacy. We are honored to associate with him to represent our brand in India and be a true testament of our characteristics.”
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The collaboration between Panerai and the sports icon is a testament of Panerai’s growing commitment towards the Indian market and re-enforcing familiarity among Indians of Panerai’s world. Describing the same, Dhoni posted a video on his Instagram account, his post read: “Were you wondering who the mystery icon @Panerai_India, @Panerai, and @Panerai_ME were referring to? Guess no more! I am very happy to announce my collaboration with my new Panerai family”.
Commenting on the association, Arun Pandey, Chairman of Rhiti Sports which exclusively manages MS Dhoni’s commercial engagements said “Panerai is a leader in the luxury watches segment and we are thrilled to have facilitated this partnership where the brand story will be told using MS Dhoni who is renowned for his leadership skills. There is a very natural fitment between the brand attributes and MS Dhoni’s personality which makes this association very exciting”
With a mature head on his shoulders and one of the best cricketing minds, Dhoni started captaining the Indian team in 2007 as the Captain. Dhoni had a golden run as captain, bringing home two World Cup trophies and a string of acclaimed victories with his usual sangfroid. He will now be accompanying Panerai in its fascinating and authentic world, representing at its best the excellence that from the onset has characterized the brand.
