Sony Pictures Networks India (SPN) has got the exclusive media rights for multiple tours like the Ashes in November and India’s tour to Australia in 2018. The agreement for the Indian subcontinent covers a number of countries, including Pakistan and Sri Lanka, and SPN will broadcast Australian cricket via its sports network of 11 channels.

The agreement was signed for the Indian subcontinent countries including Pakistan and Sri Lanka, and SPN will also broadcast Australian cricket via its sports network of 11 channels.

According to the media release of PTI, it stated, “Sony Pictures Networks India has acquired the exclusive media rights for all men’s international matches played in Australia, beginning with the Magellan Ashes Series in November 2017. The term of the deal is six years and will cover multiple Indian tours and visits by Pakistan, South Africa and the Ashes of 2021-22.”

NP Singh, SPN’s CEO said: “SPN is committed to redefining the sports broadcasting landscape in the Indian subcontinent by curating a multi-sport culture. Our sports network comprising 11 channels will offer something for everyone. Cricket enjoys a high viewership in India and with the acquisition of the media rights of Cricket Australia, we are ensuring that the viewer has continuous cricketing action, all through the year.”

Even Cricket Australia CEO James Sutherland also expressed his joy regarding the same, he said: “We are delighted to conclude this agreement with Sony. Our summer of Big Bash will continue to expand and highlight the excitement and quality of our game. One of Australian cricket’s key strategies is to ensure it has a sustainable approach to investment, so that we can keep growing the game, and the six-year deal with SPN is part of that strategy.”