Indian skipper Virat Kohli can no longer have an association with the Premier Futsal League as he was the brand ambassador and now he has parted ways with them after alleged pressure from All India Football Federation (AIFF) to do so.
According to the reports of Mumbai Mirror, in 2016, Kohli became the brand ambassador of the Premier Futsal League which features stars like Ronaldinho, Ryan Giggs, Paul Scholes, Deco, Hernan Crespo and Michel Salgado. Unfortunately, the multi-national sports league is not recognized by AIFF and that’s what led to Kohli ending his association with the league.
Kohli owns the Goa franchise in AIFF’s own Indian Super League (ISL) and that can be the reason that AIFF didn’t approve his association with Premier Futsal, a league not authorized with the AIFF.
AIFF president Praful Patel had himself protested against Kohli’s association with the League and had said in the past, ”Any brand ambassador of an ISL franchise cannot do the same for a league not recognized by AIFF or FIFA.”
From now on, premier Futsal can’t use Kohli’s image or footage in their promotions. Kohli’s agency Cornerstone’s head Bunty Sajdeh has completed all the legal formalities regarding the same.