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CSK unveil their principal team partner
By Sandy - Feb 10, 2018 2:43 pm
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After completing their two-year suspension, Chennai Super Kings (CSK) is ready to make a comeback in Indian Premier League (IPL) with a new partner.

CSK

Kochi-based business conglomerate The Muthoot Group succeeded to secure a three-year deal with CSK as the principal team partner. Due to this deal, The Muthoot Group’s logo will be seen on the front of all CSK players’ jerseys for the next three years.

Alexander George Muthoot, the deputy managing director of The Muthoot Group said on this occasion, “Cricket is one of the popular and most watched sports in India. With the IPL completing 10 years, it has got bigger and better with each year. We have always been in the forefront in sports promotion and celebrate sportsmanship as we have done with several other sports disciplines in the past like football, Kabaddi and also partnered with IPL previously.”

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Previously, The Muthoot Group had partnered with Delhi Daredevils. They have also experienced in Indian Super League (ISL) and Pro Kabaddi League (PKL).

Like the previous eight editions, former world-cup winning Indian captain Mahendra Singh Dhoni is going to lead the yellow army for this season and that is giving great pleasure to Alexander. He quoted, “It gives us immense pleasure to be associated with Chennai Super Kings being led by a legendary captain in Mahendra Singh Dhoni. This association will help us engage with cricket fans across the nation irrespective of which team they support.”

Also read: CSK CEO revealed Dhoni wanted Bhajji in the team

On the other hand, K. S. Viswanathan, the CEO of Chennai Super Kings said, “We are proud to be associated with The Muthoot Group which is known for its uncompromising values and trust for over 130 years. With its wide network of 4500+ branches pan India, our association with The Muthoot Group will definitely boost the popularity of our brand. It is even more overwhelming that The Muthoot Group and its flagship company Muthoot Finance has a dominating presence across Tamil Nadu with 900+ branches.”

Earlier, Bengaluru-based telecommunications company ACT Fibernet became the official internet partner of CSK for this season while India’s leading material with solution company HIL bagged a sponsorship deal with this IPL team for the upcoming season.