Cricket captain Virat Kohli says being a brand ambassador comes with its share of responsibilities. Virat has launched the first performance footwear from the brand evoSpeed One8 for Puma.

Asked if being a brand ambassador is a huge responsibility, Virat told IANS in an e-mail interview: “I certainly believe that being a brand endorser comes with its share of responsibilities. While endorsing a brand, you are essentially putting your stamp of approval on it, and asking your fans to follow suit and use it.

“Personally, I do not believe in representing something that I myself do not use, which is a main reason why I do not sign on with brands that I do not consume,” he added.

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Earlier, Kohli once said about his endorsement, “I first convince myself I can do it and only then ask my teammates to go for it.” He had refused to promote a soft-drink brand as he doesn’t use soft-drink.

Talking about his evoSpeed One8, he says he has been a part of it since the beginning.

“In case of evoSpeed One8, I have been involved right from the development phase of the footwear, and I am happy to see the product come to life,” he added.

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On the work front, Virat’s team Royal Challengers Bangalore (RCB) has been knocked out of the ongoing Indian Premier League.

Now, Kohli will play in the English county cricket to adopt their condition before their full bilateral series against the hosts England.