Zaggle is a payments and group dining company and now they have appointed the Indian all-rounder Hardik Pandya as its Brand Ambassador, it was announced on Wednesday. With this partnership, Pandya will be promoting Zaggle’s consumer and corporate plans which include Group Dining deals, Corporate Cards and Rewards & Loyalty Systems.

The payments and dining group has a website as well as an App, through which they focus on group dining deals and gift cards, and have seen immense stress in these segments. Commenting on the new association, the Baroda cricketer said: “I am happy to associate with Zaggle, a brand that offers innovative payment solutions &the best restaurant deals without any ‘Haggling’. Being a foodie myself, I always try out new restaurants and Zaggle’s services and innovations offer amazing savings and deals to users.”

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He further added, “I was delighted to don the Rockstar avatar, to record my first campaign for Zaggle. As a Zaggle user, I enjoy the experiences and savings, and I am confident that customers will find it hugely beneficial.”

Zaggle today has a strong presence in 9 big cities of India, with a user base of more than 2.5 million, 2500+ corporate associations and over One million cards in circulation. The USP of the company is ‘Why Haggle! When you can Zaggle!’.

Commenting on the company’s prospects and future, Mr. Avinash Godkhindi, CEO and MD, Zaggle said, “We are extremely happy with this association with Hardik Pandya. Hardik as a personality completely relates to our brand which is fast paced and performance oriented. Zaggle over the past years is growing at an exponential pace of over 100 % CAGR YOY.“

He further added, “We have shot a music video with Hardik and this is quite like the rock-star debut of Hardik Pandya and we hope the association will further strengthen the brand recall for Zaggle.”

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Zaggle is also associated with the St. Moritz – Ice Cricket tournament. Even they had earlier got associated with another Indian player and it was none other than the lethal pacer Jasprit Bumrah, who has also been representing their corporate offerings.

Zaggle’s advertisement featuring Hardik Pandya: