Star Sports Network and Disney+ Hotstar, the official broadcasters for ICC tournaments in India, have launched the highly anticipated campaign for the ICC Men’s Champions Trophy 2025. The latest promo film centers around the much-awaited India vs Pakistan match on February 23, a clash that continues to electrify cricket fans worldwide. This promo is designed to highlight the high stakes of the tournament and the unparalleled excitement that accompanies any India-Pakistan encounter, which has long been considered cricket’s #GreatestRivalry.
The promo film features the legendary MS Dhoni, who is seen in a lighthearted and playful role as he guides a group of “fans-in-training” at a yoga studio. The serene atmosphere of the studio soon transitions into a high-energy fan rally, with fans in full gear, chanting slogans and holding placards.
The intense excitement in the room reflects the immense passion surrounding the India-Pakistan rivalry. Through this setting, the promo effectively captures the electric atmosphere that these encounters are known for, making it a perfect build-up for the clash. MS Dhoni, with his iconic calm demeanor, engages the crowd with cheeky one-liners recalling the drama of past India-Pakistan encounters.
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Phrases like “Maachis ki tilli, Shami udao Babar ki gilli!” and “Aasmaan mein chaayega, Kohli Rauf ke chakke chhudayega” bring back nostalgic memories of unforgettable moments. The promo captures the spirit of Indian fans, emphasizing the adrenaline, excitement, and rivalry that defines these high-stakes matches. Dhoni adds his own touch, playfully breaking the fourth wall and saying, “Ab aayi na feel, India-Pakistan waali?”, which perfectly sums up the tension and thrill of the upcoming match.
Speaking about the promo, MS Dhoni shared his excitement for the India-Pakistan match, acknowledging the unique energy that comes with such encounters.
“India vs. Pakistan is cricket’s greatest rivalry, and the energy around it is something else. Shooting this promo was a lot of fun because it’s exactly how our fans prepare for the big clash—with full passion, crazy chants, and unmatched excitement. Even I had to let go of my calm side and join in because when the stakes are this high, staying cool isn’t easy,” MS Dhoni said.
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Vikram Passi, Head of Marketing for JioStar Sports, further elaborated on the essence of the promo, highlighting the importance of the rivalry and the challenges that come with the tournament. “Few rivalries in sport match the sheer excitement of India vs. Pakistan—a game fueled by passion, pride, and unshakable devotion. But in the ICC Men’s Champions Trophy 2025, one misstep could mean the end of the road to the semi-finals. Our campaign highlights what’s at stake, while this promo celebrates the raw energy of cricket’s most intense showdown, brought to life with MS Dhoni’s charismatic charm,” Passi said.
As the countdown to the ICC Men’s Champions Trophy 2025 begins, all eyes are on the India-Pakistan clash, which will undoubtedly be one of the tournament’s most anticipated moments. India’s campaign begins with a match against Bangladesh on February 20, with another match against New Zealand on March 2. Fans can catch all the action on Star Sports Network and Disney+ Hotstar at 2:30 PM IST. With the stakes at an all-time high, the #GreatestRivalry promises to deliver another thrilling chapter in cricket history.
