Social media has erupted against the BCCI and official broadcast partners after approving the high-profile India vs Pakistan clash in the upcoming Asia Cup 2025. The two cricketing giants are set to face each other on September 14 at the Dubai International Cricket Stadium, a fixture that has historically drawn massive attention but also controversy.

Initial reports had suggested that India might skip participation in the tournament. However, the BCCI later confirmed the Men in Blue would compete, a decision that sparked outrage among fans still mourning the tragic Pahalgam terror attacks, which claimed the lives of several innocent civilians. Many social media users criticised the board for prioritising financial and broadcasting interests over national sentiment.
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For context, previous editions of the Champions World Championship of Legends saw two matches called off after Indian players openly protested against taking the field. Comparisons are now being drawn between those players and the current Indian squad, none of whom have publicly voiced opposition so far.
T20I captain Suryakumar Yadav, alongside All India Men’s Senior Selection Committee chairperson Ajit Agarkar, announced India’s 15-member squad and five standby players at the BCCI headquarters in Mumbai. While the team prepares to face Pakistan, fans continue to debate the ethical and emotional implications of the match.
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The India-Pakistan fixture remains one of cricket’s most eagerly anticipated and controversial clashes, and the response on platforms like X (formerly Twitter) shows that public sentiment remains deeply divided, even as the Men in Blue gear up for Asia Cup 2025 action.
We are not watching it..unless @bcci says thy wil nt play Pak giv away the points..
— Shivaaya🇮🇳 (@KM108SS) August 21, 2025
Have some shame! @BCCI @SonySportsNetwk
Stop plastering your smiling faces and marketing campaigns on top of the pain that our country is yet to fully come out off!!
The smell of the blood is still very much in the air that we breathe !
The tears of our mothers, sisters,…— Bharathiyin bharatham (@bharatha_desam) August 21, 2025
— Dr. Ashish Belwal (@drsuperstar1680) August 21, 2025
Bottom line is no one cares about Pahalgam terrorist attack by Pakistan.
No Government, politician, Channel, OTT platforms, Cricket Board, Cricketers, Ad agency .
No one.
SHAME ON EVERYONE.
BOYCOTT PAK & ASIA CUP !@BCCI
@PMOIndia
@HMOIndia
@narendramodi
@AmitShah…— Bacon🐷 (@Nature0910) August 21, 2025
Hope there is a huge technical outage for 6 hours during Ind vs Pak and u loose all the money. Shameless people.#DeshdrohiBCCI
— Raman Oberoi (@oberoir1) August 21, 2025
Sharm nahi aa rahi bhodiwalo ?
Kya karoge is paise ka ?
I’d urge to the players to not participate in any game with pakistan even if it is finale.Shame on you @BCCI @JayShah #DeshdrohiBCCI
— Shubham Srivastava 💙 (@TweetsShubham18) August 21, 2025
Thanks but first time ever many Indians will not be watching #IndvsPak as a mark of respect to our soldiers and martyrs!
However #BCCIShameOnYou you lack spine to stand for right thing.
— Dozen (@_silly_point) August 21, 2025
Not watching. Asking everyone NOT to watch @BCCI 😡😡
— Smita Deshmukh🇮🇳 (@smitadeshmukh) August 21, 2025
