Indian e-payments and e-commerce brand Paytm will be the Official Umpire Partner for the next five IPL seasons. On Monday, the Board of Control for Cricket in India (BCCI) announced this news. Paytm has already the relation with the Indian cricket as it is the title sponsor of Indian cricket.
2018 IPL is going to be the eleventh edition of this franchise tournament. The Indian cricket’s title sponsor Paytm will be the Official Umpire Partner of IPL from 2018 to 2022.
The IPL chairman, Rajeev Shukla was looking very excited about this new deal. On this occasion, he commented, “Paytm are presently the Title Sponsors of India Cricket and the relationship has now been extended to the IPL. Both Paytm and BCCI share a strong bond and we will continue to provide great value to Paytm.”
On the other hand, the Founder and CEO of Paytm, Vijay Shekhar Sharma looks delighted with this deal. He quoted on this occasion, “We are delighted to be the IPL Umpire Partner for the next five years. Cricket has been a key element in Paytm’s brand journey and it has worked brilliantly for our young brand. In addition to IPL, we are also the Title sponsor for India cricket for the last few years. We had a great relationship with the BCCI, and our investment in IPL further reaffirms our commitment to this wonderful sport.”
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In 2015, Paytm has acquired the title sponsorship rights for India’s domestic and international cricket matches at home. They had successfully acquired that after a bidding for INR 203.28 crore. Paytm has the right of Indian cricket’s title sponsorship until 2019.
The eleventh edition IPL has brought the massive changes as they have now the new broadcaster, Star India, who has won the worldwide broadcasting rights for TV and digital media of the IPL for 2018 to 2022 by bidding INR 16,347.50 crores.