Apollo Tyres has clinched the official sponsorship rights of the Indian cricket team, securing one of the most lucrative deals in Indian cricket history. The Gurgaon-headquartered tyre giant outbid Canva and JK Cements with a record-breaking offer of INR 579 crore for a three-year contract. This agreement covers 121 bilateral fixtures and 21 ICC matches, […]

The Board of Control for Cricket in India (BCCI) has officially barred cryptocurrency companies and online gaming firms from bidding for the coveted lead sponsorship rights of the Indian cricket team. This high-profile sponsorship, which places a company’s logo on the front of Team India’s jersey, is one of the most sought-after branding opportunities in […]

Team India might take the field at the upcoming Asia Cup 2025 without a sponsor logo on their jerseys, a rare sight in modern cricket. The uncertainty comes after the Promotion and Regulation of Online Gaming Bill, 2025, passed by Parliament and approved by the President, placed a blanket ban on fantasy sports operators and […]

Renowned cricketer MS Dhoni, revered for his on-field prowess and humble nature, recently showcased his gratitude in a heartwarming gesture towards his childhood friend, Paramjit Singh. During a net session, Dhoni was spotted with a sticker from Paramjit’s sports shop, Prime Sports, adorning his bat. This sticker, anticipated to feature in the upcoming Indian Premier […]

The Board of Control for Cricket in India (BCCI) has announced that Dream11, India’s largest fantasy sports gaming platform, will be the lead sponsor for Team India for the next three years. In a statement, the BCCI stated that Dream11’s logo will be featured on the Team India jerseys, starting with the Test series against […]

The Indian education technology start-up, Byju’s has decided to end the sponsorship agreement with BCCI for the jersey of the Indian cricket team. In June, Byju’s extended its jersey sponsorship agreement with the Board until November 2023, for an estimated revenue of USD $35 Million. “We are doing really well … the last 12 months […]

Zimbabwe cricketer Ryan Burl must have been over the moon after getting a sponsorship deal with Puma Cricket. A few days back, the all-rounder posted a picture on Twitter of his torn shoes. He apparently asked for sponsorship for his national team so that the players will not have to fix the shoes back every […]

The BCCI will be expected to lose more than ₹2000 crore of the broadcast and sponsorship money as this year’s Indian Premier League (IPL) has been suspended until further notice on Tuesday due to COVID-19 cases in its bio-bubble. The BCCI was forced to postpone the 14th edition of the IPL after multiple cases of […]

Sports betting has managed to attract millions of sports fans eager to support their favorite teams and players. It can be termed as the fastest-growing segment in sports entertainment. Online betting websites have become very influential in the world of sports. They have realized their power in making a positive impact in the community. As […]

The Indian Premier League (IPL) Governing Council will have a meeting next week where they will be reviewing the various sponsorship deals associated with the tournament. The IPL Governing Council will review the yearly ₹440 crore title sponsorship deal with Vivo, which ends in 2022. Tweeting about the same, the official handle wrote: “Taking note […]