Renowned cricketer MS Dhoni, revered for his on-field prowess and humble nature, recently showcased his gratitude in a heartwarming gesture towards his childhood friend, Paramjit Singh. During a net session, Dhoni was spotted with a sticker from Paramjit’s sports shop, Prime Sports, adorning his bat. This sticker, anticipated to feature in the upcoming Indian Premier […]

The Board of Control for Cricket in India (BCCI) has announced that Dream11, India’s largest fantasy sports gaming platform, will be the lead sponsor for Team India for the next three years. In a statement, the BCCI stated that Dream11’s logo will be featured on the Team India jerseys, starting with the Test series against […]

The Indian education technology start-up, Byju’s has decided to end the sponsorship agreement with BCCI for the jersey of the Indian cricket team. In June, Byju’s extended its jersey sponsorship agreement with the Board until November 2023, for an estimated revenue of USD $35 Million. “We are doing really well … the last 12 months […]

Zimbabwe cricketer Ryan Burl must have been over the moon after getting a sponsorship deal with Puma Cricket. A few days back, the all-rounder posted a picture on Twitter of his torn shoes. He apparently asked for sponsorship for his national team so that the players will not have to fix the shoes back every […]

The BCCI will be expected to lose more than ₹2000 crore of the broadcast and sponsorship money as this year’s Indian Premier League (IPL) has been suspended until further notice on Tuesday due to COVID-19 cases in its bio-bubble. The BCCI was forced to postpone the 14th edition of the IPL after multiple cases of […]

Sports betting has managed to attract millions of sports fans eager to support their favorite teams and players. It can be termed as the fastest-growing segment in sports entertainment. Online betting websites have become very influential in the world of sports. They have realized their power in making a positive impact in the community. As […]

The Indian Premier League (IPL) Governing Council will have a meeting next week where they will be reviewing the various sponsorship deals associated with the tournament. The IPL Governing Council will review the yearly ₹440 crore title sponsorship deal with Vivo, which ends in 2022. Tweeting about the same, the official handle wrote: “Taking note […]

The BCCI treasurer, Arun Dhumal reckons that the board has no plans to end its association with current IPL title sponsor Vivo as the money coming in from the Chinese company is helping India’s cause and not the other way round. Anti-China sentiments are running high in the country following the border clash between the […]

Mumbai Indians (MI), the four-time champions of the Indian Premier League (IPL), has recently signed a whopping sponsorship deal worth ₹100 crores. Subsequently, the team, owned by one of India’s biggest businessman, Mukesh Ambani, became the first Indian sports franchise to clinch a deal as big as one billion. MI has signed the deal with […]

Koffee with Karan, the popular gossip show, hosted by Karan Johar has been hogging the limelight for all the wrong reasons over the last few weeks. The misogynist comments from Hardik Pandya and KL Rahul on the show have put the careers of the young cricketers on jeopardy and even the reputation of the show […]