Apollo Tyres has clinched the official sponsorship rights of the Indian cricket team, securing one of the most lucrative deals in Indian cricket history. The Gurgaon-headquartered tyre giant outbid Canva and JK Cements with a record-breaking offer of INR 579 crore for a three-year contract. This agreement covers 121 bilateral fixtures and 21 ICC matches, […]

Team India might take the field at the upcoming Asia Cup 2025 without a sponsor logo on their jerseys, a rare sight in modern cricket. The uncertainty comes after the Promotion and Regulation of Online Gaming Bill, 2025, passed by Parliament and approved by the President, placed a blanket ban on fantasy sports operators and […]

On Tuesday, the Indian Premier League (IPL) chairman Brijesh Patel has officially confirmed that TATA will be replacing VIVO as the title sponsor for the upcoming edition of the tournament. Vivo still has two years left in its sponsorship deal with the league and as a result, during this period, Tata will remain the main […]

On Monday, the BCCI stated that they have opened bids for new IPL title sponsor to replace Chinese mobile phone company Vivo as the rights will be given just a four-and-a-half-month period. They also stated that the highest bidder may not necessarily end up being the winning one. Vivo, which had ₹440 crores every year […]

On Tuesday, Chinese electronic brand, VIVO has decided to pull out as the title sponsor of the Indian Premier League (IPL) for this year’s edition, following receiving immense criticism on social media. VIVO had paid ₹2,199 crores for a five-year contract in 2018. The BCCI on Sunday had announced to retain all their sponsors has […]