On Tuesday, it has been reported that Team India is unhappy with their official kit sponsors Nike and it has been duly noted by the Board of Control for Cricket in India (BCCI).
In a report published by a leading daily, the Indian players aren’t satisfied with the ‘substandard kits’ provided by their official sponsors Nike in recent times. Reacting on the same, BCCI is taking the issue very seriously.
BCCI CEO Rahul Johri also clarified that they have scheduled a meeting with the Nike officials and they need to resolve the issue as soon as possible. As per the quotes in The Indian Express, Johri said, “It (Nike’s clothing) has come up for discussion in last COA meeting and chairman CoA (Vinod Rai) took it very strongly. The team cannot have sub-standard kits and we will be engaging with Nike and he has asked to put our case strongly. We have to engage with them, we will have a meeting with them (Nike) next week and try to resolve it at earliest.”
Since January 2006, Nike has been the official kit sponsor of the Indian cricket team with a deal worth an eye-watering 43 million dollars. In 2011, Nike extended its deal with Men in Blue and paid 60 million dollars for the next five years.
Nike’s current deal with BCCI will last till 2020, as in 2015, they again renewed their contract and paid 57 million dollars to do so.