Indian glovewoman Sushma Verma has joined Virat Kohli’s one8 crew. She shared her picture on Twitter as she posed wearing Kohli’s newly launched brand One8.
Virat had launched his athleisure brand One8 in collaboration with German sports lifestyle brand Puma, which is providing design, product, retail and communication channels for One8.
Before launching the brand, Kohli made a One8 crew. He posted on Twitter asking everyone to share their videos playing any sport. The lucky fans even got a chance to play various sports with him on the day of the launch.
Talking about his branch, Kohli said, “The One8 range is very close to my heart. It is my way of calling out to Indians to Come Out and Play because feeling fit and looking active is a simple step 1 towards leading a more active lifestyle. The collection is very versatile and is a mix of fashion and functionality.”
He further added, “I have been deeply invested in the design and ideation behind the products, with PUMA designers even browsing through my wardrobe for inspiration! Partnering with PUMA to create One8 is also great because the brand is such a fit with my personality and will ensure that ‘brand One8’ is constantly evolving.”
Verma, who was the part of the Indian squad which played the final of the 2017 Women’s Cricket World Cup, where the team lost to England by nine runs. Sharing the photo, the Sushma hailing from Himachal Pradesh wrote, “Starting the new season with one8 range. I’m joining the #One8Crew with @imVkohli @PUMACricket @PUMA”.
Starting the new season with one8 range. I'm joining the #One8Crew with @imVkohli @PUMACricket @PUMA pic.twitter.com/YARTOgFX4C
— Sushma Verma (@ImSushVerma) November 24, 2017
Virat Kohli retweeted Sushma’s tweet and welcomed the Indian women’s cricketer.
Welcome to the #One8Crew. 😃#ComeOutAndPlay @PUMA @pumacricket https://t.co/ZpuSvEZWs9
— Virat Kohli (@imVkohli) November 24, 2017
