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Virat Kohli’s Brand Value Remains Intact Despite Recent Criticism
By Sandy - Nov 28, 2018 3:38 am
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Despite the Indian skipper Virat Kohli has remained in some controversies in recent days, his brand value has totally remained intact like his performances in the international cricket.

virat
Virat Kohli

Recently, during his 30th birthday occasion, when the Indian skipper was reading some social media reactions and giving the replies on those, he read a Twitter message where a fan wrote about Kohli, “Over-rated batsman and personally I see nothing special in his batting. I enjoy watching English and Australian batsmen more than these Indians.”

virat
Virat Kohli

In reply, Kohli said in that video, “Okay, I don’t think you should live in India then…you should go and live somewhere else, no? Why are you living in our country and loving other countries? I don’t mind you not liking me but I don’t think you should live in our country and like other things. Get your priorities right.”

Also read: Bishan Singh Bedi hits out Virat Kohli on Anil Kumble’s coaching resignation incident

However, soon, Kohli’s that comment became controversial as some fans have felt very unhappy on that comment. The 30-year-old Indian skipper faced a lot of criticism for that comment.

Also read: Five incidents when Virat Kohli faced criticism from fans

Despite that, Kohli’s brand value has remained unscathed. The top-ranked Test and ODI batsman Kohli currently is at no.83 in the Forbes released list “The World’s Highest-Paid Athletes – 2018 ranking”. Kohli is the only Indian as well as the only cricketer to be featured in this top 100 list.

Kohli
Virat Kohli

The 30-year-old Kohli has estimated earnings of $24 million – Salary/Winning: $4 million and Endorsement: $20 million. Currently, Kohli has endorsed with 21 brands including Tissot, Audi, Puma, Uber and Hero. Kohli is now close to beat MS Dhoni’s highest ever earning record as an Indian athlete and that was $31 million in 2015.

Also watch: Virat And Anushka’s First Manyavar Ad After Marriage

According to the TOI, Virat Kohli’s biographer Vijay Lokapally said, “The youth of the country – and more than half of India’s population are under 25 – can identify themselves with the man living their dream. He speaks his mind, takes stands, interacts on social media – all of it goes well with his fans.”